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The Top Business Trends can be used to identify periods within the annual sales cycle where clients must advertise.


One Voice for Radio has resources to help you navigate, understand and share Nielsen’s 3-Minute Qualifier impact.


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"Radio Works for Cause Marketing" on May 28th at 12 PM CT – register now.


Read the Radio Matters Blog that contains current news, information, and insights about broadcast radio.


The Misperceptions of Radio provides facts on the 10 commonly held misperceptions of radio.

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Real Estate - Homes

How lumber duties could worsen home affordability in the U.S.

Volatile lumber prices are once again rattling the U.S. housing market, squeezing builders and threatening to exacerbate an already dire affordability crisis. Softwood lumber prices in April surged 23% year-over-year, while futures rose sharply in early 2025 amid fears of increased U.S. duties and widespread sawmill closures across North America, according to the National Association of Home Builders.

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Pet Supply Stores

Trends in novel proteins: What pet parents will pay for

New research indicates that 70% of dog owners are willing to try pet foods containing novel proteins such as bison, rabbit, and elk. Cat owners show slightly less openness, with preferences leaning toward rabbit, bison, and quail. The study highlights a growing market for alternative protein sources in pet nutrition.

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Accountants/Tax Services

Americans Still Turn to People for Financial Advice

A recent Gallup poll reveals that Americans continue to rely heavily on personal networks for financial advice, with 57% turning to family and friends. Only 24% consult financial professionals, and 8% use online resources. This trend underscores the enduring influence of personal relationships in financial decision-making.

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